Baby and breastfeeding

A 3 minute guide to protecting your baby against meningitis and septicaemia

Format: Booklet DL

There is now a vaccine to help protect against meningococcal group B (MenB) disease. The vaccine is being offered in the routine immunisation programme in the UK.

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Maximum Order: 30


A guide to immunisation for babies up to 13 months of age (booklet)

Format: Booklet A5

This guide to the vaccinations a baby needs in their first year of life. It is suitable for all GP practices,early years, pre-school and nursery settings. Includes schedule from 2022.

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Maximum Order: 50


A guide to your care in pregnancy and after your baby is born (A5 leaflet)

Format: Booklet A5

This booklet contains information on hepatitis B infection, screening and care in pregnancy and the vaccine which protects babies born to women with hepatitis B.

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A healthy baby starts with a healthy pregnancy

Format: Poster A3

If you look after yourself, you give your baby the best possible start in life. This poster promotes the Start 4 Life scheme and tells you how to sign up for regular e-mails or texts for advice and tips on a healthy pregnancy.

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Maximum Order: 20


Alexa, ask the Breastfeeding Friend how I get my baby to latch on? (A3 poster)

Format: Poster A3

The key message in this campaign is "Here to help with breastfeeding, 24/7". Breastfeeding is great for a woman and her baby. But when a new mum is starting out, it’s perfectly normal to experience the odd setback. To get help someone can look for the Breastfeeding Friend from Start4Life in the Alexa Skills Store or on Facebook Messenger. To find out more, search Start4Life.

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Maximum Order: 5


Alexa, open breastfeeding friend (static)

Format: Social graphic

The Better Health Start for Life Breastfeeding campaign which assist mums and new parents through their first weeks of breastfeeding and beyond. Breastfeeding provides all the nutrition a baby needs for the first six months and also helps build a strong emotional bond between a mum and her baby.

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All's well that starts well (A4 poster)

Format: Poster A4

A Start4Life poster containing a baby and mother morph. A healthy future is set up in your baby's first years.

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Baby Buddy (A3 poster)

Format: Poster A3

Baby buddy is a new app for parents and parents-to-be.

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Maximum Order: 10


Breastfeeding can take time to get the hang of (A4 poster)

Format: Poster A4

Breastfeeding is something that a mother and baby learn together, and getting the right support can help enable mums to breastfeed for longer. Breastfeeding provides all the nutrition a baby needs for the first six months and also helps build a strong emotional bond between a mum and her baby. Breast milk also helps boost a baby's ability to fight illness and infection by passing on the mother's immune defences.

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Bring on the broccoli! (A4 poster)

Format: Poster A4

If they could tell you, they'd say to wait until they're around 6 months to start solids. Search 'Start for Life' for top tips and weaning recipes.

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Bump to baby - a short guide to eating well during pregnancy and breastfeeding

Format: Booklet A6

This little guide, based on current government advice, covers the basics about eating well during pregnancy. The best people to give more detailed advice are GPS, midwives and dietitians.

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Congratulations you've just had your baby - have you had your MMR vaccines? (leaflet)

Format: Booklet A5

This leaflet is for mums who have just given birth. The 2 doses of MMR vaccine will help protect them and their baby, until the baby is old enough to get vaccinated.

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Maximum Order: 10


Folic acid - an essential ingredient for making healthy babies

Format: Booklet A5

This leaflet contains information about why a baby needs folic acids as well as how to take folic acid.

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Growing, laughing, sitting, teething (e-mail signature)

Format: Email signature / web banner

An e-mail signature to drive people to Start4Life weaning support.

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Growing, laughing, sitting, teething (screen saver)

Format: Screensavers / waiting room screen promotions

A downloadable screensaver with the key message: 'Growing, laughing, sitting, teething! But when is baby ready for weaning?'.

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Growing, laughing, sitting, teething - weaning (leaderboard)

Format: Email signature / web banner

A digital leadercoard banner to drive people to Start4Life weaning support. Visit the website at www.nhs.uk/start4life/weaning.

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Growing, laughing, sitting, teething - weaning (skyscraper)

Format: Email signature / web banner

A digital skyscraper banner to drive people to Start4Life weaning support.

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Guide to bottle feeding (booklet)

Format: Booklet A5

The Start for Life leaflet contains information about how to prepare infant formula and sterilise feeding equipment to minimise the risks to your baby.

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Maximum Order: 20


Healthy Start - apply online (A4 poster)

Format: Poster A4

If you're pregnant or have children under the age of 4, you could get help to buy food and milk.

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Healthy Start - get vitamins (A4 poster)

Format: Poster A4

If you're pregnant or have children under the age of 4, you could get help to buy food and milk. Apply online to get your prepaid card. You can then also use your prepaid card to collect Healthy Start vitamins, vitamin drops for babies and young children suitable from birth to 4 years old.

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Healthy Start - need help applying? (A4 poster)

Format: Poster A4

Need help applying for the Healthy Start scheme? If you're eligible, we can help you apply.

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Healthy Start - you could get help (A4 poster)

Format: Poster A4

Are you pregnant or have children under the age of 4? You could get help to buy food, milk and Healthy Start vitamins.

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Help and support with breastfeeding (static)

Format: Social graphic

The Better Health Start for Life Breastfeeding campaign which assist mums and new parents through their first weeks of breastfeeding and beyond. Breastfeeding provides all the nutrition a baby needs for the first six months and also helps build a strong emotional bond between a mum and her baby.

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Help your baby move and play every day

Format: Booklet DL

This leaflet for parents, provides tips and ideas on how you can encourage your baby to move and be active every day.

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Maximum Order: 50


Here to answer your breastfeeding questions 24/7 (e-mail signature)

Format: Email signature / web banner

A digital banner which can be used promote the 'Calories' nutrition campaign on an email signature.

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Here to answer your breastfeeding questions 24/7 (leaderboard)

Format: Email signature / web banner

A digital leaderboard to drive people to Start4Life breastfeeding support.

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Here to answer your breastfeeding questions 24/7 (MPU banner)

Format: Email signature / web banner

A digital MPU banner to drive people to Start4Life breastfeeding support.

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Here to answer your breastfeeding questions 24/7 (skyscraper banner)

Format: Email signature / web banner

A digital skyscraper banner to drive people to Start4Life breastfeeding support.

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Here to answer your breastfeeding questions 24/7 (TV screensaver)

Format: Booklet A4

This digital resource promotes the 'Breastfeeding Friend' which is available on Amazon Alexa, Google Home or Facebook. It is to help guide new mums through their first weeks of breastfeeding and beyond, providing help at any time of the day or night and complementing the support and advice from health care professionals and breastfeeding specialists.

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Here to answer your breastfeeding questions, 24/7 (digital screen)

Format: Screensavers / waiting room screen promotions

The Better Health Start for Life breastfeeding campaign offers resources to support mums and new parents through their first weeks of breastfeeding and beyond.

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Here to help with breastfeeding 24/7 (A4 poster)

Format: Poster A4

Breastfeeding is great for a mother and her baby. But when starting out, it’s perfectly normal to experience the odd setback. For help and advice 24 hours a day, look for the Breastfeeding Friend from Start4Life in the Alexa Skills Store or on Facebook Messenger. To find out more, search Start4Life.

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Maximum Order: 10


How do I wean safely? (A4 poster)

Format: Poster A4

For all the answers to your weaning questions plus top tips and tasty recipes, search Start for Life.

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Maximum Order: 2


Immunisation helps to protect your baby when they need it most (A3 poster)

Format: Poster A3

This poster highlights the importance of infant vaccination and keeping up to date with appointments.

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Maximum Order: 2


Maximum Order: 30


Important information for women with Type 1 or Type 2 diabetes

Format: Booklet DL

Having sex or planning to have sex in the future? This leaflet is for women with diabetes.

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Maximum Order: 50


Is my baby ready for weaning? (A4 poster)

Format: Poster A4

For all the answers to your weaning questions plus top tips and tasty recipes, search Start for Life.

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Maximum Order: 2


It's just a routine check-up (A4 poster)

Format: Poster A4

This campaign seeks to address the barriers that are deterring patients from accessing NHS services. The Maternity campaign phase reminds pregnant women about the importance of attending check-ups, contacting their midwife or maternity team when something doesn’t feel right, and reassures them the NHS is here to see them safely.

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It's OK - I'm new to this too (A4 poster)

Format: Poster A4

Breastfeeding is something that a mother and baby learn together, and getting the right support can help enable mums to breastfeed for longer. Breastfeeding provides all the nutrition a baby needs for the first six months and also helps build a strong emotional bond between a mum and her baby.

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It's probably just normal (A4 poster)

Format: Poster A4

This campaign seeks to address the barriers that are deterring patients from accessing NHS services. The Maternity campaign phase reminds pregnant women about the importance of attending check-ups, contacting their midwife or maternity team when something doesn’t feel right, and reassures them the NHS is here to see them safely.

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Load them up - man and child with book (digital screen)

Format: Email signature / web banner

The Department for Education and Department for Health and Social Care's Start for Life ‘Little Moments Together’ campaign aims to educate parents and carers about the importance of brain development in the first five years of a child’s life, and the crucial role they play.

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Load them up - woman and child playing (digital screen)

Format: Email signature / web banner

The Department for Education and Department for Health and Social Care's Start for Life ‘Little Moments Together’ campaign aims to educate parents and carers about the importance of brain development in the first five years of a child’s life, and the crucial role they play.

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Load them up - woman and child reading (digital screen)

Format: Email signature / web banner

The Department for Education and Department for Health and Social Care's Start for Life ‘Little Moments Together’ campaign aims to educate parents and carers about the importance of brain development in the first five years of a child’s life, and the crucial role they play.

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Load them up - woman and child with toys (digital screen)

Format: Email signature / web banner

The Department for Education and Department for Health and Social Care's Start for Life ‘Little Moments Together’ campaign aims to educate parents and carers about the importance of brain development in the first five years of a child’s life, and the crucial role they play.

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Messy face, happy place (A4 poster)

Format: Poster A4

If they could tell you, they'd say wait until around 6 months to start solids. Search 'Start for Life' for top tips and weaning recipes.

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NHS Healthy Start - helping young families on low incomes to access healthy food, milk and vitamins (leaflet)

Format: Booklet DL

If you're pregnant or have children under the age of 4, you can get payments every 4 weeks to spend on milk, food and Healthy Start vitamins. This includes cow's milk, fruit and vegetables, pulses, and infant formula milk. You can also get Healthy Start vitamins. Visit the website at www.healthystart.nhs.uk for more information.

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NHS newborn hearing screening screening programme - your baby's visit to the audiology clinic

Format: Booklet A5

Information for parents on a baby's visit to an audiology clinic following referral.

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Norfolk family hubs (A4 poster)

Format: Poster A4

Parent or carer? Need advice or support? There's lots of services to help in Norfolk and they're joining together in what's called Norfolk Family Hubs. Our Start for Life and family hubs approach supports parents and carers of children and young people from conception until they are 19-years-old. We can support families with young people who have special educational needs and/or disabilities, until they are 25-years-old.

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Norfolk family hubs (postcard)

Format: Postcard

There's lots of services working to support families across Norfolk. We're bringing them together in what we're calling Norfolk Family Hubs. This means that if you're a parent or carer you can get all the information, advice and support you need, when you need it. You can find info on : parenting, pregnancy, money and work, learning, and days out and activities.

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Norfolk's Start For Life offer (A4 poster)

Format: Poster A4

Find out about the services available to support you, your baby, and your family from conception to the age of 2. The first 1,001 days from conception up to the age of two are a critical time in the development of your baby and child's life.

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Off to the best start - a guide to help you start breastfeeding

Format: Booklet A5

This four page A5 leaflet provides parents with top tips on how to breastfeed and contains information about the 24/7 Breastfeeding Friend from Start for Life, available via Amazon Alexa, Google Assistant and Facebook Messenger.

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Maximum Order: 50


Physical activity for early years (birth to 5 years)

Format: Flyer A5

An infographic flyer that shows how much physical activity babies and small children should be doing every day.

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Protecting your baby against hepatitis B with the hepatitis B vaccine - leaflet

Format: Booklet A5

Information on hepatitis B infection, screening and care in pregnancy and the vaccine which protects babies born to women with hepatitis B.

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Maximum Order: 10


Protecting your baby against meningitis and septicaemia caused by meningococcal B bacteria

Format: Booklet A5

There's now a vaccine to help protect against meningococcal group B (MenB) disease. The vaccine is being offered in the routine immunisation programme.

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Maximum Order: 10


Safer sleep for babies - a guide for parents

Format: Booklet A5

The information in this booklet about safer sleep has saved many babies' lives. It is all backed by research that has shown how to reduce the chance of babies dying suddenly with no explanation (known as sudden infant death syndrome, SID or cot death). To reduce the chance of SIDS, families should follow this key advice for baby sleep.

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Screening tests for you and your baby

Format: Booklet A5

A leaflet explaining the screening choices offered during and after pregnancy.

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Sitting up, holding food, six months (A4 poster)

Format: Poster A4

If they could tell you, they'd say wait until around 6 months to start solids. Search 'Start For Life' for top tips and weaning recipes.

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Skin to skin (A4)

Format: Poster A4

This poster promotes the message of having skin to skin contact with your baby.

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Taste tasting in progress (A4 poster)

Format: Poster A4

If they could tell you, they'd say wait until around 6 months to start solids. Search 'Start for Life' for top tips and weaning recipes.

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Time to start solid foods? (wallchart)

Format: Custom size

The take-home wallchart is a resource for mums, parents and carers to use at home with helpful tips on weaning and a timeline to help with the process showing what might be happening at different stages between the ages of 6-12+ months.

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Maximum Order: 20


Tiny Tums - a short guide to healthy eating for the one to fives

Format: Booklet A6

What your little one eats plays an important part in keeping him or her happy, healthy and growing and developing properly.

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Tongue out, tastebuds ready (A4 poster)

Format: Poster A4

If they could tell you, they'd say wait until around 6 months to start solids. Search 'Start for Life' for top tips and weaning recipes.

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Top tips for a happy baby (static)

Format: Social graphic

The Better Health Start for Life Breastfeeding campaign which assist mums and new parents through their first weeks of breastfeeding and beyond. Breastfeeding provides all the nutrition a baby needs for the first six months and also helps build a strong emotional bond between a mum and her baby.

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Top tips for breastfeeding and work (static)

Format: Social graphic

The Better Health Start for Life Breastfeeding campaign which assist mums and new parents through their first weeks of breastfeeding and beyond. Breastfeeding provides all the nutrition a baby needs for the first six months and also helps build a strong emotional bond between a mum and her baby.

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Top tips for breastfeeding in public (static)

Format: Screensavers / waiting room screen promotions

The Better Health Start for Life Breastfeeding campaign which assist mums and new parents through their first weeks of breastfeeding and beyond. Breastfeeding provides all the nutrition a baby needs for the first six months and also helps build a strong emotional bond between a mum and her baby.

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Top tips for supporting breastfeeding (static)

Format: Social graphic

The Better Health Start for Life Breastfeeding campaign which assist mums and new parents through their first weeks of breastfeeding and beyond. Breastfeeding provides all the nutrition a baby needs for the first six months and also helps build a strong emotional bond between a mum and her baby.

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Using paracetamol to prevent and treat fever after MenB vaccination

Format: Factsheet A4

The advice on the use of paracetamol following MenB vaccination differs to previous advice on the use of paracetamol for post-vaccination fever which may still appear on infant paracetamol product packaging.

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Maximum Order: 10


Using the new UK WHO 0-4 growth charts

Format: Booklet A5

This booklet provides information for healthcare professionals about the use and interpretation of growth charts.

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Maximum Order: 20


What should my baby be eating? (A4 poster)

Format: Poster A4

For all the answers to your weaning questions plus top tips and tasty recipes search Start for Life.

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Maximum Order: 2


What to expect after vaccinations (flyer)

Format: Flyer A5

This leaflet tells you about the common side effects of vaccinations that might occur in babies and young children up to five years of age.

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Maximum Order: 20


Whooping cough and pregnancy (leaflet)

Format: Booklet A5

The leaflet provides in-depth information on: why the vaccine is needed, how maternal pertussis vaccination helps to protect babies from whooping cough, when expectant mothers can have the vaccine and why this vaccine is so important.

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Maximum Order: 10