Baby and breastfeeding

A 3 minute guide to protecting your baby against meningitis and septicaemia

Format: Booklet DL

There is now a vaccine to help protect against meningococcal group B (MenB) disease. The vaccine is being offered in the routine immunisation programme in the UK.

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Maximum Order: 30


A good start in life: the secret is close to mum's chest

Format: Poster A3

This poster shows how early skin-to-skin contact with your newborn baby can help to get breastfeeding off to a good start.

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Maximum Order: 10


A guide to immunisation for babies up to 13 months of age (booklet)

Format: Booklet A5

This guide to the vaccinations a baby needs in their first year of life. It is suitable for all GP practices,early years, pre-school and nursery settings. Includes schedule from 2022.

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Maximum Order: 50


A guide to your care in pregnancy and after your baby is born (A5 leaflet)

Format: Booklet A5

This booklet contains information on hepatitis B infection, screening and care in pregnancy and the vaccine which protects babies born to women with hepatitis B.

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A healthy baby starts with a healthy pregnancy

Format: Poster A3

If you look after yourself, you give your baby the best possible start in life. This poster promotes the Start 4 Life scheme and tells you how to sign up for regular e-mails or texts for advice and tips on a healthy pregnancy.

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Maximum Order: 20


Alexa, ask the Breastfeeding Friend how I get my baby to latch on? (A3 poster)

Format: Poster A3

The key message in this campaign is "Here to help with breastfeeding, 24/7". Breastfeeding is great for a woman and her baby. But when a new mum is starting out, it’s perfectly normal to experience the odd setback. To get help someone can look for the Breastfeeding Friend from Start4Life in the Alexa Skills Store or on Facebook Messenger. To find out more, search Start4Life.

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Maximum Order: 5


All's well that starts well (A4 poster)

Format: Poster A4

A Start4Life poster containing a baby and mother morph. A healthy future is set up in your baby's first years.

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Baby Buddy (A3 poster)

Format: Poster A3

Baby buddy is a new app for parents and parents-to-be.

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Maximum Order: 10


Breastfeeding gives my baby the best start he deserves

Format: Poster A3

Breastfeeding helps protect a baby against infections, eczema, asthma and diabetes. It also reduces a child's chances of getting colic and tummy upsets.

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Maximum Order: 10


Breastfeeding: it's a healthy choice for both of us

Format: Poster A3

This poster highlights the benefits of breastfeeding for mother and baby.

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Maximum Order: 10


Bump to baby - a short guide to eating well during pregnancy and breastfeeding

Format: Booklet A6

This little guide, based on current government advice, covers the basics about eating well during pregnancy. The best people to give more detailed advice are GPS, midwives and dietitians.

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Congratulations you've just had your baby - have you had your MMR vaccines? (leaflet)

Format: Booklet A5

This leaflet is for mums who have just given birth. The 2 doses of MMR vaccine will help protect them and their baby, until the baby is old enough to get vaccinated.

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Maximum Order: 10


COVID 19 vaccination - all women of childbearing age, those currently pregnant or breast feeding (leaflet)

Format: Booklet A5

Information for all women of childbearing age, those currently pregnant or breastfeeding on coronavirus (COVID-19) vaccination.

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Folic acid - an essential ingredient for making healthy babies

Format: Booklet A5

This leaflet contains information about why a baby needs folic acids as well as how to take folic acid.

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Guide to bottle feeding (booklet)

Format: Booklet A5

The Start for Life leaflet contains information about how to prepare infant formula and sterilise feeding equipment to minimise the risks to your baby.

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Maximum Order: 20


Healthy Start - apply online (A4 poster)

Format: Poster A4

If you're pregnant or have children under the age of 4, you could get help to buy food and milk.

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Healthy Start - get vitamins (A4 poster)

Format: Poster A4

If you're pregnant or have children under the age of 4, you could get help to buy food and milk. Apply online to get your prepaid card. You can then also use your prepaid card to collect Healthy Start vitamins, vitamin drops for babies and young children suitable from birth to 4 years old.

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Healthy Start - need help applying? (A4 poster)

Format: Poster A4

Need help applying for the Healthy Start scheme? If you're eligible, we can help you apply.

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Healthy Start - you could get help (A4 poster)

Format: Poster A4

Are you pregnant or have children under the age of 4? You could get help to buy food, milk and Healthy Start vitamins.

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Healthy Start vitamins for children

Format: Vitamins

For Pharmacies only! Healthy Start vitamins are now only available to order via PharmOutcomes but don’t forget to order posters and leaflets here.

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Healthy Start vitamins for women

Format: Vitamins

For Pharmacies only! Healthy Start vitamins are now only available to order via PharmOutcomes but don’t forget to order posters and leaflets here.

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Help your baby move and play every day

Format: Booklet DL

This leaflet for parents, provides tips and ideas on how you can encourage your baby to move and be active every day.

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Maximum Order: 50


Here to help with breastfeeding 24/7 (A4 poster)

Format: Poster A4

Breastfeeding is great for a mother and her baby. But when starting out, it’s perfectly normal to experience the odd setback. For help and advice 24 hours a day, look for the Breastfeeding Friend from Start4Life in the Alexa Skills Store or on Facebook Messenger. To find out more, search Start4Life.

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Maximum Order: 10


How do I wean safely? (A4 poster)

Format: Poster A4

For all the answers to your weaning questions plus top tips and tasty recipes, search Start for Life.

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Maximum Order: 2


Immunisation helps to protect your baby when they need it most

Format: Poster A3

This poster highlights the importance of infant vaccination and keeping up to date with appointments.

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Maximum Order: 2


Maximum Order: 30


Important information for women with Type 1 or Type 2 diabetes

Format: Booklet DL

Having sex or planning to have sex in the future? This leaflet is for women with diabetes.

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Maximum Order: 50


Is my baby ready for weaning? (A4 poster)

Format: Poster A4

For all the answers to your weaning questions plus top tips and tasty recipes, search Start for Life.

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Maximum Order: 2


It's just a routine check-up (A4 poster)

Format: Poster A4

This campaign seeks to address the barriers that are deterring patients from accessing NHS services. The Maternity campaign phase reminds pregnant women about the importance of attending check-ups, contacting their midwife or maternity team when something doesn’t feel right, and reassures them the NHS is here to see them safely.

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It's probably just normal (A4 poster)

Format: Poster A4

This campaign seeks to address the barriers that are deterring patients from accessing NHS services. The Maternity campaign phase reminds pregnant women about the importance of attending check-ups, contacting their midwife or maternity team when something doesn’t feel right, and reassures them the NHS is here to see them safely.

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Life doesn't have to stop just because I breastfeed

Format: Poster A3

This poster highlights the benefits of breastfeeding for mother and baby.

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Maximum Order: 10


NHS Healthy Start - helping young families on low incomes to access healthy food, milk and vitamins (leaflet)

Format: Booklet DL

If you're pregnant or have children under the age of 4, you can get payments every 4 weeks to spend on milk, food and Healthy Start vitamins. This includes cow's milk, fruit and vegetables, pulses, and infant formula milk. You can also get Healthy Start vitamins. Visit the website at www.healthystart.nhs.uk for more information.

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NHS newborn hearing screening screening programme - your baby's visit to the audiology clinic

Format: Booklet A5

Information for parents on a baby's visit to an audiology clinic following referral.

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Off to the best start - a guide to help you start breastfeeding

Format: Booklet A5

This four page A5 leaflet provides parents with top tips on how to breastfeed and contains information about the 24/7 Breastfeeding Friend from Start for Life, available via Amazon Alexa, Google Assistant and Facebook Messenger.

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Maximum Order: 50


Physical activity for early years (birth to 5 years)

Format: Flyer A5

An infographic flyer that shows how much physical activity babies and small children should be doing every day.

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Protecting your baby against hepatitis B with the hepatitis B vaccine - leaflet

Format: Booklet A5

Information on hepatitis B infection, screening and care in pregnancy and the vaccine which protects babies born to women with hepatitis B.

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Maximum Order: 10


Protecting your baby against meningitis and septicaemia caused by meningococcal B bacteria

Format: Booklet A5

There's now a vaccine to help protect against meningococcal group B (MenB) disease. The vaccine is being offered in the routine immunisation programme.

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Maximum Order: 10


Safer sleep for babies - a guide for parents

Format: Booklet A5

The information in this booklet about safer sleep has saved many babies' lives. It is all backed by research that has shown how to reduce the chance of babies dying suddenly with no explanation (known as sudden infant death syndrome, SID or cot death). To reduce the chance of SIDS, families should follow this key advice for baby sleep.

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Screening tests for you and your baby

Format: Booklet A5

A leaflet explaining the screening choices offered during and after pregnancy.

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Skin to skin (A3)

Format: Poster A3

This poster promotes the message of having skin to skin contact with your baby.

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Maximum Order: 10


Skin to skin (A4)

Format: Poster A4

This poster promotes the message of having skin to skin contact with your baby.

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Smokefree baby - for pregnant smokers

Format: Booklet DL

Information about downloading a free test version of an app to keep a pregnant woman and her baby healthy.

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Maximum Order: 10


Time to start solid foods? (wallchart)

Format: Custom size

The take-home wallchart is a resource for mums, parents and carers to use at home with helpful tips on weaning and a timeline to help with the process showing what might be happening at different stages between the ages of 6-12+ months.

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Maximum Order: 20


Tiny Tums - a short guide to healthy eating for the one to fives

Format: Booklet A6

What your little one eats plays an important part in keeping him or her happy, healthy and growing and developing properly.

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Using paracetamol to prevent and treat fever after MenB vaccination

Format: Factsheet A4

The advice on the use of paracetamol following MenB vaccination differs to previous advice on the use of paracetamol for post-vaccination fever which may still appear on infant paracetamol product packaging.

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Maximum Order: 10


Using the new UK WHO 0-4 growth charts

Format: Booklet A5

This booklet provides information for healthcare professionals about the use and interpretation of growth charts.

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Maximum Order: 20


Vitamin supplements and you

Format: Booklet A5

This leaflet explains the recommendations for vitamin supplements for women who are planning to get pregnant, pregnant, breastfeeding women and babies and young children.

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What should my baby be eating? (A4 poster)

Format: Poster A4

For all the answers to your weaning questions plus top tips and tasty recipes search Start for Life.

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Maximum Order: 2


What to expect after vaccinations

Format: Flyer A5

This leaflet tells you about the common side effects of vaccinations that might occur in babies and young children up to five years of age.

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Maximum Order: 10


Whooping cough and pregnancy: your questions answered on how to help protect your baby

Format: Booklet A5

The leaflet provides in-depth information on: why the vaccine is needed, how maternal pertussis vaccination helps to protect babies from whooping cough, when expectant mothers can have the vaccine and why this vaccine is so important.

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Maximum Order: 10


Why is breastfeeding best for my baby and me?

Format: Poster A3

This poster highlights the benefits of breastfeeding for mother and baby.

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Maximum Order: 10


Your guide to postnatal health and wellbeing (leaflet)

Format: Booklet DL

The postnatal leaflet highlights the importance of the fourth trimester: three months following the birth of a baby.

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