1 in 3 women who get breast cancer are over 70, so don't assume you're past it (A4 poster - Margaret Underwood)
Series : Be clear on cancerPublished : January 2018
Page Length : 1
Format : Poster A4
Supplier : N/A
Publisher : Public Health England
A poster featuring campaign case study and cancer survivor, Margaret Underwood. The Be Clear on Cancer (breast cancer) campaign is aimed at women over 70. The message is that "1 in 3 women who get breast cancer are over 70, so don't assume you're past it". A second message promoted via other campaign materials, will be "A lump isn't the only sign of breast cancer", and that women over 70 should tell their doctor if they notice any changes to their breasts. The campaign messaging will encourage women to be breast aware, and that knowing how their breasts look and feel normally makes it easier to spot something unusual.
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